Keep it genuine with SKF Authenticate App 2.0.0

In an ongoing bid to ensure that customers purchase and use only genuine SKF products, the global bearings and rotating technology solutions specialist is pleased to announce that a new updated version of the SKF ‘Authenticate App’ is now available.

The SKF Group has always placed a strong emphasis on the importance of purchasing and using only genuine OEM products to ensure that customers benefit from the world class quality, reliability and long service life that the SKF brand is globally renowned for.

‘Product Authenticity Verification is just one of a number of ways in which SKF supports customers by ensuring that the products they purchase and use are genuine SKF products.

Taking it a step further, SKF developed the mobile ‘Authenticate App’ in 2015 to provide customers with a user-friendly platform to send product photos to SKF for verification. By downloading SKF’s latest ‘Authenticate App’ version 2.0.0. via Google Play Store and Apple store on any smart device, customers  stand to benefit from a host of new features which are all self-explanatory and easy to use.

In addition to an updated user interface, the mobile tool also has an archive section where the user can see requests sent in the past. Other useful features including the sending of product and carton photos, finding authorised distributors and linking to the Brand Protection webpage, will continue to be a part of the updated version

The downloading of ‘Authenticate App’ 2.0.0 by all SKF authorised distributor team members as well as customers will ensure seamless information and communication flow between all parties.



SKF’s mission is to be the undisputed leader in the bearing business. SKF offers solutions around the rotating shaft, including bearings, seals, lubrication, condition monitoring and maintenance services. SKF is represented in more than 130 countries and has around 17,000 distributor locations worldwide. Annual sales in 2019 were SEK 86 013 million and the number of employees was 43,360. www.skf.com

® SKF is a registered trademark of the SKF Group.


Issued by: Laverick Media Communications T: +27(0)79 949 1090 sonia@laverickmedia.co.za / www.laverickmedia.co.za

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